9LIVES | MORRIS THE CAT

Social Campaign

 

PROBLEM:
Morris the Cat, the 9Lives mascot, needs his social presence revitalized while strengthening his connection to 9Lives cat food.

 

SOLUTION:
Created a series of paid ads that that place Morris at the forefront, while subtly incorporating the benefits of 9Lives cat food from his perspective.

 

 

INSTAGRAM | To refine Morris' social voice and tone, I repurposed existing assets to create a personal Instagram page for him. Instead of a product-focused page, I was able to pivot his channel to showcase his everyday life, opinions and personality, creating a character instead of brand page.

ART DIRECTOR | Liz Mamey