HUNGRY JACK | SOCIAL
Online Content, Digital Media
Hungry Jack wanted to revitalize their social channels, drive engagement and increase trial of their syrups and pancake mixes.
We created a series of evergreen and holiday social ads that built out their new product storyline: Make it a BreakFEAST.
By highlighting the syrup bottle's key differentiator, a microveable bottle, we were able to reposition the focus back to warm syrup.
We did so while refining their tone as the clever, playful, tongue-in-cheek, authority on breakfasts.
ART DIRECTOR | Katelyn Berg