MARTHA WHITE | PRODUCT LAUNCH
12 cupcakes. A dozen reasons to smile.
With a budget for only one Facebook ad, announce a new product, Martha White Cupcakes, their two flavors, ease and enjoyability while communicating them as an always-on product.
Concepted two options, using different Facebook ad formats that drive the user to their new landing page. Client produced both.
ART DIRECTOR | Liz Mamey