VIDEO | Matching carousel ad, a slow motion take that zooms out, revealing flavors, product size, ending on a new tag.

MARTHA WHITE | PRODUCT LAUNCH

Facebook Campaign

 

12 cupcakes. A dozen reasons to smile.

 

PROBLEM:
With a budget for only one Facebook ad, announce a new product, Martha White Cupcakes, their two flavors, ease and enjoyability while communicating them as an always-on product.


SOLUTION:
Concepted two options, using different Facebook ad formats that drive the user to their new landing page. Client produced both.

.

 

CAROUSEL AD | Using one panoramic image, this concept inspires the user to scroll to the right and discover the new product and flavors themselves.

 

LANDING PAGE | Write new product landing page that easily conveys product benefits and nutritional facts.

ART DIRECTOR | Liz Mamey